The Audience

everestcs - people centered


Training is as much about who needs to learn as it is about what needs to be learned. For a training program to have positive and lasting results on the job, the audience must relate to the content, and vice-versa. To match the learning to the learner, you should ask these four questions:

  • Who needs the training?
  • Why do they need training?
  • What related skills or knowledge do they already have?
  • What skills or knowledge do they need?

When you begin a training project it is easy to make assumptions. You may think everyone in the audience has the prerequisite knowledge, or you may assume no one knows as much as you do about the topic. Afterall, you're the subject matter expert, right? Well, neither is correct. The following is true, though:

  • Information or skills that seems easy for you may be difficult for others.
  • Information or skills that are innovative or complex to you may seem very familiar and simple to someone else.
  • Everyone in your learning program will have different levels of experience with the topic.

Therefore, it is essential to the success of your training project to know the needs of your learning audience.

Developing a training program is simpler once your audience has been defined. You can now select the best delivery method and develop course topics that meet their needs. Our training experts have the methods and tools to quickly assess your learners and determine their needs. Contact us for more details,

Your Training Built on Actual Needs

The experts at everestcs can conduct a learner needs analysis to look at your training project from the audience perspective. We may interview, observe or survey people within the targeted audience to reveal the real needs.
We can help you determine the needs of:
  • Existing employees
  • New hires
  • Supervisors and managers
  • Customers and clients
One thing you must keep in mind, once you've decided to begin a training program:
    Training is most effective when there is a knowledge or skills gap, and ties back to the needs of the business.
We can offer guidance and advice for your unique learning audience. Contact our experts.